How to Leverage E-waste Recycling in Your PR Messaging
When it comes to marketing your brand, product, or services, you’ve probably considered many selling points to include — from price and affordability to special features, customer service, and overall expertise in your field. What you probably haven’t advertised are your e-waste recycling processes. After all, why would you?
Actually, highlighting these kinds of internal commitments to sustainability can provide an easy and effective PR boost. These days, consumers value companies that have an eco-friendly, socially conscious brand image. Studies have shown that consumers are 78% more likely to purchase a product that is labeled as environmentally friendly, and you can use this knowledge to add extra weight to any publicized green initiative.
Cultivate an Eco-Friendly Brand Image with E-Waste Recycling
Announce Your Recycling Partnership
Use engaging content to show your customers that your company is committed to making decisions that benefit the entire community. There are various ways to announce your e-waste partnership, so choose a method that aligns with your brand’s image and target demographic. This might include social media posts, email campaigns, or blog articles. By publicly announcing your partnerships in e-waste recycling or ITAD (IT asset disposition), you can demonstrate your company’s commitment to sustainable business practices.
Incorporate E-Waste Recycling as Part of an Ongoing Campaign
Recycling your outdated electronics is one of the best ways to protect the environment and your data security, but your company has so much more to offer. Consider rolling out a green initiative that continues for a month, year, or even longer. Perhaps you could implement a more sustainable way to create products, work with recyclable materials, or draw attention to a worthy environmental cause. Creating a green marketing campaign is a great way to promote your products or services and inspire other members of the community to join in.
Donate the Resale Revenue to a Worthy Cause
A huge benefit of recycling e-waste with certified electronics recyclers like FAMCe is that you may be able to earn money back for your brand. Even outdated equipment often contains valuable materials that can be repurposed or may bear resale value for the working device itself. With your permission, recycling companies may be able to sell recovered commodities or the decommissioned and data-wiped devices. To tie this into your eco-friendly PR campaign, consider paying it forward by donating the resale revenue to an environmental non-profit.
Ethical E-waste Recycling with FAMCe
To properly protect yourself, your business, and the environment, don’t overlook e-waste recycling. If you’re ready to dispose of your electronics safely and ethically, enlist the help of First America Metal Corp. (FAMCe). Our organization has over 30 years of experience assisting businesses with recycling and repurposing their outdated devices.
At FAMCe, we deliver environmentally sustainable solutions for businesses who prefer to dispose of their old devices in a better way. Our high level of expertise and exceptional customer service have built our reputation as the leading company for your recycling needs.
Want to recycle your old devices with confidence? Contact FAMCe today for e-waste disposal that’s ethical and secure.
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